P&G reaches its investors and government relations by providing in depth reports. They have a 28 page sustainability report that provides all the information regarding their attempts to reduce emissions and harmful waste during the production of their products. The report also describes its efforts to help provide clean water to 300 million kids around the world. The reports provides the numbers reached and which goals were met. Further on in the report P&G provides how they have gone about producing more environmentally friendly products, making changes to raw materials and the packaging of the products. Along with the sustainability report P&G provides their anaua report for investors to see their revenue action. visit http://news.pg.com/media_kits to see both reports.
16 P&G plants and distributing centers have achieved 0 manufacturing waste sent to landfills. This mean that all the waste they produce is re-used to make other beneficial things such as shoe soles for low cost shoes, bricks, and pillowsrused for industrial spill clean ups. The bricks are produced from waste left over, and excess floss is used as the lining for the industrial spill pillows.
This type of report not only reaches the government but also investors. With companies forced to make changes in the way they produce their products it is important to understand what is being done in order to see if their changes could effect their performance.
As I mentioned in previous blogs, P&G's strategies to reach communities and demonstrate corporate social responsibility are involving themselves in many relief efforts around the world. P&G Children Safe Drinking Water Program and Dawns Saves Wildlife program are just two examples of their attempt to pay it forward as a company do what they can to help using their products. Dawn Saves Wildlife is a program that gives Dawn dish detergent and money to organizations that help wildlife victims of oil spills.The safe drinking water program has provide 2.5 billion liters of clean water since 2004. P&G communicates their efforts through their blogs as well as video.
I think the most important things to do during a crisis are to be transparent, in touch, and always remember to make the victims the main focus. Make sure to update the audience regularly and be the ones providing the information not just responding to it. Press releases, social media updates, video, and a spokesperson are good ways to provide the information. I think it is in the best interest of a company to hire a crisis team. Crisis Committees are fully focused on the issue and are experts at helping companies bounce back.
