Procter & Gamble - Blogs and Spokesperson

P&G has an internal blog which they use to cover stories that involve the company and their brands.  However, P&G goes beyond only blogging about their products and brands. Their blogs cover useful knowledge about the company; What events and relief efforts that P&G has participated in, brand building, sponsorships, charities, and world organizations that P&G is working with.

Considering P&G's size, I think the best way for them to get external public attention would be to continue blogging the way the do. P&G does a great job involving themselves in relief efforts around the world and that's not only positive propaganda, it is the truth and the company should be proud to bring this to the attention of the public through their blogs. Many times big corporations are looked at in a bad light and helping less fortunate people is a strong way to give back some of the massive revenue that is drawn in. It's also a great way for them to continue to build on their mission of improving lives. They blogs are easy to access on the company site and are linked through their Facebook and Twitter pages as well.

Last August, P&G posted a blog about their involvement with a blogger convention called BlogHer. This showed their attempts to reach out and engage with outside bloggers, mainly the female blogging community. P&G used this as a way to establish rapport with these female bloggers and engaged them with new product introductions. P&G set up a "home away from home"  allowing the attendees to experience each product. This engagement was meant to provide information for positive press while developing new brand enthusiasts.

I think their blog strategy works for internal publics as well because it is providing stories that correlate and enhance the company personality - touching lives, improving life - which will give investors positive news and employees can earn more about what the company is doing.

Procter & Gamble does not have a spokesperson but they do have many famous spokespeople for their many different brands. Gillete uses Roger Feder, Derek Jeter and Tiger Woods, before his issues came out. Old Spice has used pro football players such as Ray Lewis and Brian Urlacher. Stacy London speaks for Pantene and Ryan Seacrest is the spokesperson for Crest and Scope. I think P&G uses their spokespeople wisely because the personalities match the audience and consumers of each product. Top level athletes are perfect attention grabbers for the male market that uses Gillete and Old Spice. P&G does not advertise for themselves, just their brands, so I don't think a spokesperson is needed but if they were to use one I think a well respected and charitable celebrity would be a good representative for the personality and purpose of P&G.