Procter & Gamble - Online Newsroom, Social media and Blogs

I don't know about you but when I look for anything I like to find access to it all in one place. If I were in need of media relations I would praise any company that uses a corporate newsroom. Aregnti refers to newsrooms as "one stop shops for all media relations needs." This allows any media or stakeholder to become connected in to the company in multiple facets. Facebook, Twitter, RSS feeds, video's and photos, new releases, media kits, and company overviews.  P&G has a very professional yet user friendly online newsroom that provides all media content associated with P&G.

If you're a stay at home mom in this day and age you are most likely spending a good chunk of your time online with social media and blogs. P&G is very thorough and up on their social media presence. They are active members of Facebook and Twitter. Their Facebook page has a perfectly professional and inviting feel. It begins with their section "about us" which has quick snippets under categories such as, "about P&G", "News and Views", "P&G Innovations" and "2011 Annual Report". Each caption has a link to the full page on their corporate website. Their wall acts as a company news feed that P&G uses to announce new events, sponsorships, virtual tours and new products. There are pictures of all their products and the new innovations on the way. This is a nice way for people to see products and read a bit about their uses. The comment section on the page is a nice way to see compliments or complaints. Within their Facebook page they allow viewers to see their blog they have a wall with the first few lines of the story then a read more link which brings you to their P&G Views page on their website. They currently have 59,152 people who like their Facebook page. Check them out here http://www.facebook.com/proctergamble

As far as micro blogging P&G utilizes twitter as a corporation message board. Like their Facebook page they use their tweets as a way to announce events, innovations, awards and articles. They offer interactive links to RSS content on the corporate site as well as pictures and links to other sites that are covering a P&G products or involvement. They currently have 16,626 followers.

Who likes to watch video's rather than read? I do I do, and I'd bet most of you as well. Offering videos as a way to invite users and media into the company to get a visual understanding is a strong way gain supporters. P&G has not lagged in any digital field so of course they offers video sharing via their own Youtube channel. On there they provide video interviews, highlights of events all around the word, and product introductions and improvements. P&G has a blog roll that gives snippets of blogs within their newsrooms called P&G views which provides blogs within fourteen topics; Innovation, sustainability, leadership, purpose inspired growth and brand building, company strategy and product innovation to name a few. This gives media and users the chance to see inside 14 area's of the company and understand the motions being made within the company.

P&G's presentation throughout their online presence is consistently professional yet comforting and  inviting. They do a great job presenting their care taking personality in every piece of online content they present. It is important to not only present your brand identity but to make sure you do it consistently on all forums.